The Fitbit Study: A Tale of Patriotic Purchase Habits

Abstract

The objectives of this study are to measure the influence that self-perceived patriotism and athleticism has on intentions and purchase behaviors. In the current experiment, participants will receive information about Fitbit tracking devices, and then will then select, if interested, a Fitbit device of a given price. It is anticipated that individuals that are more patriotic and athletic will select more Fitbit tracking devices at higher prices based on the current consumer trends in American culture along with the basic nature of the fitness tracking product. KEY WORDS: consumerism, patriotism, athleticism, fitness, advertisement, purchase habits